The ultimate surf company

Rip Curl is a company for and about The Search team. Research is the driving force that led to the creation of Rip Curl, and it lives in the spirit of everything the Rip Curl team does. This is what makes Rip Curl unique. It defines who we are. The products we make, the events we host, the runners we support, and the people we reach around the world are all part of this research that Rip Curl is about.

Rip Curl remains a company built by surfers for surfers, and we have been market leaders in surfing for over 50 years. We strive to make the best products, run the best events, support the best athletes, provide the best customer service, communicate the best brand message and have the best crew. This helps Rip Curl have the vision to be considered The Ultimate Surfing Company.

As part of this vision, Rip Curl has always prided itself on having the best surf team in the world. This statement is no more true than today. Rip Curl athletes are world champions. They are innovators, dreamers, role models and seekers. From global elite athletes to regional emerging talent, wherever you are in the world, the best surfers will be riding with a Rip Curl sticker on the nose of their board.

Rip Curl also has an extraordinary events platform, headlined by the WSL World Championship Tour surf contests, the GromSearch World Series and an array of international surf and snow events. We were the first company to sponsor a professional surfing event, the 1973 Rip Curl Pro at Bells Beach, and we are committed to continuing the tradition of supporting and presenting the best surfing to fans around the world.

Rip Curl will continue to stick to the basics that have helped make us the market leader in surfing, but we will equally forge ahead and take riding to a new level. We know what we are doing and we will be here for a long time.