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Today weed is all the rage and has turned into a great business. High on Design presents the new brands, designs and creators behind this revolution. While cannabis is a recreational drug still strongly associated with Western subculture, it has recently become a huge industry. In recent years, the consumption of weed and the use of its derivatives have become legal in several countries, and a wave of entrepreneurs has emerged, seeking to generate and capitalize on a new generation of consumers. Through insightful texts, High on Design reflects on new aesthetics, people and trends in contemporary cannabis culture, and offers a broader view of the phenomenon. Drug addiction, crime, science, the marketing of the herb as a creativity booster and medical aid, and the use of hemp in clothing are all considered.
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